It isn’t easy to develop in secondary and tertiary markets, which is why so few large development firms seem to do it. But we have found success underwriting deals in secondary and tertiary markets by broadening the scope of our investigation beyond the standard indicators. We call these additional indicators “nontraditional” because they are often ubiquitous in gateway and primary markets, but tell a more lucid story in smaller cities. By taking note of these nontraditional indicators, you can find investment success in markets often overlooked by larger investors.
Below are just some of the nontraditional indicators we use to look at new markets. (Click here to read more on Forbes)